“The Missing Chapter” Campaign for Whisper India

Collaborated with Raghavendra Kamath to create a series of illustrations for Whisper India’s award-winning advertising campaign, “The Missing Chapter.” The campaign aimed to spread awareness about menstruation and the use of sanitary pads, specifically targeting school girls in rural India.

The illustrations were executed in two traditional Indian folk art styles: Kalighat and Basohli, lending cultural authenticity and regional relatability to the message. These artworks were painted as large-scale murals on village walls, making important menstrual health information accessible in public, everyday spaces.

The campaign has received multiple prestigious advertising awards and has been widely recognized for its creativity and social impact.